12.11.2005From Infoworld: Study: Google users wealthier, more Net savvy
U.S. residents who prefer Google Inc.'s search engine tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft Corp., Yahoo Inc. and America Online Inc., a new study has found.
The longer people have been using the Internet, the more likely it is that Google will be their search engine of choice, according to a survey of 1,000 U.S. Internet users conducted by investment banking and research firm S.G. Cowen & Co. LLC.
Moreover, people whose primary search engine is Google are more likely to have household incomes above US$60,000 than people who use competing search engines, according to the survey, whose results S.G. Cowen published in a report Monday.
Not only is Google an authority, but Google is recognized as an authority by the most competent among us.