9 billion names of Google

Just ran across this doing a vanity search on Google's new Blog Search function. I'll just post a snippet, the full text can be found here:

The nine billion names of God.

Note: this is not the Clarke short story, which is a much better.

"You know what Google is?"

"Yes," I said. I was running low on patience.

"No, I mean, do you really know? More than just the site?"

Reluctantly, I shook my head.

"You ever meet anyone who worked for them?"

"Don't think so."

"You haven't. Nobody works for them anymore."

I shrugged, and took the man's empty pint. I didn't offer to refill it.

"They're self-contained. It's all automated, in there. It's underground."

I nudged the basket of pretzels in his direction. "Why don't you eat something?" I suggested. He shook his head with so much force that I thought he might knock himself off of the stool.

"Listen. Hear me out. You know how Google works," he said, but didn't want for a response. "They cache things, right? Like they send out these spiders and take pictures of everything on the web, so when you're searching, you're not even searching the internet."

I've heard that before, but it never made much of a difference to me. "Same thing, though," I said.

"You ever wonder why Google doesn't cache it's own searches?"

"They program around it."

"No. That's what you think. That's what everyone thinks. But it started back when Google was just a thesis project, back when it was just a drop in the data sea. No one thought to stop it back then. That web site you had, the one you forgot about. Almost everyone's got one of those, right? But Google doesn't forget. Google's studied that thing so many times that it's studied its own caches of you. What do you figure happens, when a site gets so big that it's bigger than the internet?"

"It's still a part of the internet, though."

"No. Now, the internet is a part of Google."